Ads for women are filled with a focus on perfection, flawlessness, thinness and the normalization of violence against women. Ads for men’s products have messages that reinforce other stereotypes and encourage violence: they use words like “Power” “Strength” and “Dominate,” are focused on physical hypermasculinity, power and the acquisition of resources, money and status in order to gain access to sex. They also regularly use women as props and accessories and portray them as things to be acquired, used for pleasure and dominated. While these are no less negative a message for boys than corrupting messages in women’s advertising are for girls there is not an equivalence for the simple reason that we live with a power imbalance in leadership and cultural production everywhere. Additionally, while men are increasingly objectified in advertising, the effects of imagery on the way we think about men and women remain skewed - children learn at very early ages to see women as a collection of body parts and men as whole. Messages like these only perpetuate that gap.